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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

The Line Between Investing and Gambling Is Getting Harder to See

Hey there Hashers!

There was a time when investing and gambling occupied very different cultural spaces.

Investing was associated with retirement accounts, long-term planning, and traditional finance. Gambling belonged to casinos, poker tables, and sportsbooks.

The internet changed that distinction.

Today, millions of people experience markets through apps designed to maximize engagement, excitement, speed, and participation. Price charts update in real time. Communities form around trades. Social media rewards bold predictions and high-risk behavior. Financial participation increasingly feels less like managing wealth and more like interactive entertainment.

Crypto accelerated many of these trends, but it did not invent them.

The deeper shift is cultural.

We increasingly live in an economy where attention, speculation, and participation are deeply intertwined. Betting markets, meme stocks, fantasy sports, and online trading all reflect versions of the same idea:  turning uncertainty into engagement.

Some people see this as democratization. Others see it as gamification. In reality, it may be both.

The challenge moving forward will not simply be deciding which technologies succeed.

It will be deciding what kind of financial culture we actually want to build.

Prediction Market Q & A

Prediction Markets 101

What is a prediction market?

A platform where people trade on the outcome of future events.

How do prices work?

Prices typically reflect market probabilities. A contract trading at 70 cents often implies a 70% chance of that event happening.

Why do people use them?

Some use them for speculation or entertainment. Others believe they can provide useful forecasting signals.

How is crypto involved?

Many prediction markets use blockchain infrastructure and stablecoins for payments and settlement.

Are prediction markets legal?

Rules vary significantly by country and jurisdiction. Some platforms operate under financial regulations while others exist in more uncertain legal territory.

What are the risks?

Like any speculative market, users can lose money. There are also concerns around manipulation, misinformation, addiction, and regulatory uncertainty.

The Wrap

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