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Hashed Out V24: SocialFinance (SoFi) Edition
How Web3 Is Transforming Social Media Through Ownership and Incentives
Scott Kasten
May 15, 2025
Welcome to Hashed Out, your weekly guide to navigating the dynamic world of Web3, brought to you by Argot (www.argotagency.io). Whether you're taking your first steps into this digital frontier or already exploring it, our mission remains the same: to demystify the complexities of Web3 and equip you with the insights and resources you need to thrive.
Our vision extends beyond a simple newsletter—we aim to build a vibrant community where both enthusiasts and newcomers can gather, learn, and grow together. Think of us as your trusted sherpa on this journey, here to translate intricate concepts into clear, actionable insights. We'll connect you with the latest data and expert perspectives from the builders, researchers, and creators driving innovation in Web3.
Join us as we transform from curious explorers into true Web3 virtuosos, one issue at a time.
Hey there Hashers!
If you’ve ever felt like you're building value for a social platform that gives little back in return, you're not alone. For years, creators, communities, and everyday users have poured time and talent into apps that extract attention and data while locking away profits, decision-making, and identity.
But change is coming—and it’s called SocialFi.
In this week’s issue of Hashed Out, we dive into the world of SocialFi: the Web3-powered fusion of social media and decentralized finance. We'll break down how tokenized networks are giving users ownership over their content, reputation, and relationships—and what that means for creators, communities, and platforms themselves.
Whether you’re a builder, a creator, or just someone tired of being the product, this edition is for you.
Feature Story
What is SocialFi?
If Web2 social media is like joining a thriving community where everyone contributes—sharing ideas, art, humor, and support—but only a few gatekeepers capture all the value, then SocialFi is the version where the community owns the land, sets the rules, and shares the rewards. It's a system where your voice, your content, and your relationships aren’t just part of the platform—they’re part of what makes it valuable, and you actually benefit from it.
Let’s break down what makes SocialFi different—and why it matters.
Editorial
It is increasingly well known–we are the free parts used to build big tech’s profit producing machine. We post, we share, we build audiences—and in return, we get… a little dopamine and a lot of ads. Our data gets mined. Our content gets buried by ever-changing algorithms. And when a platform pivots, glitches, or dies, so does everything we built on it.
It doesn’t have to be this way.
Case Study
Lens Protocol:A Composable Future for Decentralized Social Media
Social media isn't broken because people changed—it's broken because the incentives did. Lens Protocol is trying to fix that by building a new kind of social layer, one where users own their identities, creators control their content, and developers can build freely on top of an open, interoperable graph.
The Wrap
Ok, it’s time to roll the credits! One last call, if you haven’t already, hit the subscribe button below to stay in the know. We have a lot of great stuff ready to be released and we would love for you to join our community and grow with us. If you have questions or comments drop us a line.
For those of you already subscribed… If you found value in this edition of Hashed Out, we’d love for you to share it with others who might benefit from these insights. Your support helps us reach more curious minds and build a community of forward-thinking readers.
Thank you for being part of our journey. Your engagement and feedback mean the world to us! Stay tuned, stay curious, and let’s keep hashing out the future together.
FINAL NOTES
Hashed Out is a newsletter that is affiliated with our parent business Argot.
At Argot, we’re passionate about helping businesses navigate the rapidly evolving world of Web3. From crafting brand strategies to managing content and community engagement, our services are designed to position your brand at the forefront of innovation. Whether you’re looking to integrate decentralized technologies or build a strong digital presence, our team is here to support your journey.
Curious about how Web3 can transform your business? Reach out to us at Argot and let’s build the future together.
I hope that you enjoyed this edition of Hashed Out.
Ok Hashers, that’s The Wrap. Many thanks!
(Cue awesome exit music of your choice)
Until next time,
Dr. Scott